Yes, a lot of the first world off loads its garbage onto the third world and these developing countries, in turn, generate just as much of their own garbage. Garbage that usually ends up in toxic/illegal landfills, into various waterways, or floating out into the ocean only to become a part of the humongous island garbage patches dotted around the globe.
In my case, nothing served as a more startling example of the waste we collectively generate than the local city dump. Occasionally, to get rid of old furniture and other random stuff, we've made trips to such a place as this, which allows you to drop off old junk in a giant dumping ground for a small fee. Even for the modest town I live in, this local dump, which is privately ran and is only one out of a couple for this area, has always had a literal mountain of garbage tens of feet high, by tens of feet long. It's sheltered in a very large half-open warehouse and there's always so much garbage there that it's practically touching the ceiling high above. And yet this is a normal amount of garbage collection for them. One that replicates itself week after week without fail. And they're not even the official dump for the city, which means that massive amount of garbage I've seen constitutes only a fraction of that actually generated by this city. And then, when you try to broaden the picture, every city, large or small, generates its own sizable amount of trash. Think how much trash a place like New York must create on a daily basis. Enough to fill hundreds, if not thousands, of warehouses like the kind I described above. Go bigger and think of the trash generated by entire countries, or entire continents. All the oceans of garbage and waste flowing out from our daily activity. And this happens every single moment, every single week, every single month, every single year. It's truly mind boggling. How we're not somehow buried in it up to our necks by now is astonishing.
I'm reminded of a joke by Bill Burr, when he remarks on the highly accurate, but not often thought about fact, that everything we've ever used is somewhere. Think about your entire life and everything you've ever donated or thrown away. All that stuff is somewhere out there. Crushed beneath a landfill, or floating out in the ocean, or, just maybe, is being used by someone else. It's crazy to think about, isn't it? The history of people's trash. Those both alive and dead have all left their mark in this way.
I can't help, but notice how in every single house, down every single street, and in every obscure little corner of human habitation; people are using things, throwing things away, buying new things, gobbling up electricity to heat their homes in the winter or cool them in the summer, ordering take-out, driving their cars, making plans for international trips which involve air travel, or other things they'd like to do which requires enormous fossil fuel energy. In every major city, at every single moment of the day, people go to stores, they shop, they dine out, they go to the movies, they mingle at nightclubs, they go to amusements parks and take in all the lurid sights they can. And all this happens. Every. Single. Day. Year upon year. I mean, just think of how this already has happened for decades now. From Chicago, to Tokyo, to Melbourne, to Toronto. Every single day. Every single night. How in the hell has it managed to go on for this long? With that much energy and resources being used by so many people, in so many places. By rights, it should have all collapsed within a week, yet it's been chugging along for decades now without stopping. Quite the opposite, it's only grown and grown. It makes me realize just how much there is in nature. How much energy to be exploited, how many animals there are to be slaughtered, how many other resources there are to be extracted. And that, as of now, we've squeezed and consumed every last drop out of it. Resources that could have lasted centuries, if not millennia, assuming they were properly managed, with far less people around to need them in the first place (at least less than a billion). Instead, we've taken all of it and stuffed into every belching furnace we could, simply to keep the infernal engine running. Hotels, restaurants, high price getaway resorts, luxury cruises, casinos, and whatever other bullshit you can think of. All so as to keep the lights on and the music booming in every single city across the world, and doubly so for the major ones. Like I said, it's just staggering to me that it's all lasted this long.
For better or worse, the world is unknown to me. In my case, I've been a hermit for nearly 15 years. I've never partied, or traveled, or done anything at all except sit quietly in my room. A tidy and well kept dungeon of near perpetual darkness, with garbage bags and thick cardboard taped over every window, leaving me lost behind my own wall of near perfect isolation. All I can do is sit with myself, stewing in morbid self-attention or mulling over any number of other equally dreary topics. Too much time spent thinking about all the things I'd rather not think about. One such common thought would be whether or not anything else will ever make itself known to me, or if all that I've come to realize is all there will ever be. Perhaps hedonism is really all there is. Perhaps matters of pleasure, for whatever form that might take for each individual, really are the only point to life. Sometimes I wonder that, if the world is going to die anyway, you might as well get drunk and party like there's no tomorrow and experience as much as you can before it's gone. If this is true, as I sometimes think to myself, then I suppose I've truly failed in my life. I haven't enjoyed myself and I have nothing, even on the most base level, that could warrant my time spent rotting on this planet. No good memories, no traveling anywhere, no having unique experiences. I've been as good as dead from the day I was born. Everything I've seen outside my window or through my computer screen, might as well be like pictures in a book. A faint two dimensional shadow of something that can never be anything more than what it is. Resting in my imagination only, but not even passing as a figment of the real thing. I'm a pale imitation of life. One that wishes I could have at least gotten something out of all this, as bad as it is, despite knowing in my heart that I never will.
ADDITIONAL EDIT BELOW:
Thanks for all the info. I hadn't considered some of what was mentioned here and it's given me more to think about. The world is, indeed, a large place and thus affords a copious amount of room for our trash. I'll admit that I wasn't aware of how efficiently garbage can, sometimes, be disposed of. Then again, in a world where a large amount of the air, food, water, and earth is poisoned, I suppose it doesn't much matter in the end how much or how little garbage it is that we actually generate. Well, like I said, it's still staggering to me how long this has gone on for. Consumerism, starting from 1945 and onwards, has been around for a little over 75 years now and, with it, most of our modern conveniences. That's nothing when compared against the rest of human history, let alone the deep time of the natural world, but I don't know. Like I said, it's dubiously amazing to me that it all even lasted a month. The fact that our current arrangements can last longer than a week at most, is even more dubiously amazing.
As for myself, I've accepted my lot in life. For what little that amounts to, I suppose. Not everyone has a taste for life, or is cut out for actually living as one would ordinarily expect. It's a sad thing, but as long as humans have been around for, there have been people like me who have puttered about in their dreary existences. Those who've just sort of trudged through life carried by their own prior inertia and fear of death. Tens of millions have come and gone who have found themselves in this predicament and, to this day, there are still those condemned to do the same. I'm just another regrettable example of it. It's not fine, but I accept it. I am what I am and, for better or worse, no one should deny who it is they truly are. Even if who they are only brings them pain and puts them apart from nearly every living thing on the planet. That's how it is, but I guess it doesn't stop me from complaining about it, as I've unfortunately done here, so apologies for that.
If there are self-made purgatories, then we all have to live in them. Mine can be no worse than someone else's.
Also, for what it's worth, I'm actually a pretty healthy individual. I engage in at-home exercises, have an extremely clean diet, and take Vitamin D and pro-biotic supplements. I do the laundry, I keep my room exceptionally clean, and, along with my mother, I keep our home well kept and decent. Believe it or not, but these are all things I've done for many years now. And you know what? I still feel the way it is I feel. Garbage bags over the windows and everything. Last year, as a matter of fact, I did enough work around this house to have kept at least 3 separate contractors busy for weeks, but, at the end of the day, I was still left with what I otherwise was. I operated a jackhammer and single-handedly cleared away tonnes and tonnes of old concrete that had been blighting our property for years, only to then do the back breaking work of disposing of it as well. I painted our entire fence, I painted and re-sanded our old deck, and I cleaned up the basement, the garage and the shed from top to bottom. It's partly thanks to what I did that we have a brand new driveway now, since I got the ball rolling on it and significantly reduced the cost through my efforts. But, in the end, I didn't do these things because I was ever asked to do them, but to silence the madness in my mind and to briefly make an escape from my isolation.
I didn't have to do these things, but I needed to all the same. Anything to make the pain inside my heart/mind stop, if only for a little while. Like modern media before I was stricken with anhedonia, these tasks were essentially a form of escapism for me. An escapism used to briefly evade experiencing my own empty existence. I don't know what's wrong with me, but, whatever it is, it's been with me all my life. Aside from my mother, and occasionally my older brother when he comes to visit, I speak with no one. I have no friends and, frankly, I have no idea how to make them. This is as true for the digital world, as it is for the flesh and blood one. I don't know what to do about whatever it is I am, but, as hard as it's been, I've tried to accept that this might just be who I was always destined to be. Plus, it's been so many years now. So many years of this. You fall down a hole long enough and, sooner or later, you can't imagine any other way to be. Well, again, it'd just been nice to get something out of all this, this whole civilization thing, besides just being a hermit. I guess in the age of COVID, that's what everyone's encouraged to be anyway. It's like Junji Ito's Army of One made manifest. Who'd have ever thought.

Life long gamer. My favorite game series growing up was Grand theft auto. GTA 3. GTA Vice city. Gta San Andreas were all of my favorite games.
Lets not forget ambitious handheld single player experiences such as "GTA: Liberty City stories" and "GTA: Vice City stories" on the PSP
When GTA 4 was announced. And the trailer dropped I was extremely excited. I would watch every trailer, analyze screenshots. I loved the single player campaign. I also loved the focus on single player content. The Lost and Damned, and the Ballad of Gay Tony were very ambitious DLC content in my opinion. Both tied in to the main plot in a fun way, which was planned from the beginning.
Remember, when you completed Museum Piece in GTA 4, you got the "Impossible trinity" achievement. Trinity as in Niko, Luis, and Johney (that mission was the lone moment that connected GTA IV's main story, and the two single player DLC's)
We even got the ambitious "Chinatown Wars" with the entire map of Liberty City on the Nintendo DS.
I remember being at lunch during high school when the trailer for GTA V dropped. Went to midnight launch for GTA V and got it for the XBOX 360. I also brought the Xbox One version to play it on that gen.
But here we are. What was once my favorite game series has now become a soul less cash grab. Where is the new GTA? New stories? New characters? New area to explore? Modern day Vice city?
I wouldn't even mind a more modern rendition of Liberty City, with a version of Philadelphia in the south, and Atlantic City in the east for casinos etc. 3 cities in 1 map like in San Andreas. That would be pretty cool. GTA: San Andreas consisted of Los Santos (based on Los Angeles), San Fierro (based on San Francisco), and Las Venturas (based on Las Vegas).
Im ashamed of what GTA has become.
Instead you release GTA V AGAIN on the next gen. It will be year 2032 and we will still be getting upgrades upon upgrades on the same game that I played on the 360!...
No GTA game for almost 2 generations of systems. Micro transactions/ Pay to Win/ should not be legal
Edit: to be clear im not buying it. Havent touched it in years
Edit #2: I am talking about the GRAND THEFT AUTO series. Not Red Dead Redemption. Red Dead Redemption ONLY exists because of the popularity of GTA.

Hi everyone. Just a disclaimer, I'm not posting this to gain some pity. I simply want to lay out my story before I break down. It's your prerogative to judge whether you will believe if any of this is true.
My story started about more than a year ago. I was an OFW and flew back to the Philippines for a quick Christmas and New Year's break (2019 - before covid). It was a surprise visit for my parents which I haven't seen in almost 2 years. Please take note that I've never been back to the Philippines for more than 10 years. I usually go on a trip with my folks every 2-3 years outside the Phils.
Being it as a surprise, I didn't went back to my hometown for a few days as I wanted to surprise them on Christmas eve. I booked a hotel in Manila near the casino and MOA for a few days.
Knowing that I'll probably spend some days by myself, boredom got to me and I tried out Tinder - just for fun (I was single then, fyi). Got a few good matches - weeding out some catfish, fakes, and "service providers" - and tried out meeting with some of them.
Then, I got matched with this one girl. We decided to meet just for a drink. When we met, she brought her own car to drive us around. Since I'm not really familiar about the watering holes in Manila, I let her decide where to go. I told her to "surprise" me. We actually had a great night. We bonded, laughed, got a few drinks, and ended up back to my hotel. Needless to say, I had a great time and for someone who I just met on a dating to turn out to be such a catch - and so I thought.
We kept in touch after that. Went out for dinner a couple of times after that and everything was great. Got to know her a bit more. She's a recruitment manager at one of the top call centres here in the Philippines. That info alone got me really excited. She has already achieved so much, independent, and acted very sophisticated around that time. I thought, on a very rare case, that I found the one by sheer luck - on a dating app of all places. Call me naive now. I'm thinking the same, too.
Christmas eve came. The time had come for me to check out and surprise my family. We both decided to meet again after NYE. I was over the moon during the holidays. After spending NYE in Boracay with my folks, I checked in to a hotel in Manila a few days before my flight. We met a couple of times during that time. I'm aware that LDR does not work - at all. Still, on my last night, we decided to give it a go.
Back abroad (I will not provide the actual country. Since she or her family might recognize that this is me), we kept in touch and everything was going well. I actually planned to surprise her by going back to the Philippines after a few months. Really looked forward to it. Then, covid happened. So, plans changed and I have to wait for a flight to be available back to the Phils. As I waited, I kept hope alive. I already have an apartment in Eastwood waiting for us. I've been working at home pre-covid and doing well for myself so I thought giving us a chance back in the Phils should be just fine. Besides, of she's actually the one then the gamble will pay off. I was ecstatic.
July 2020. Finally got a flight back home. Can't even sleep on my way back. Got quarantined for a few days. Once that's all done, I was counting the minutes while in a cab to meet her again. Our reunion was great and exceeded all of my expectations. We spent being on lockdown in our new place. Everything was perfect. When they eased the lockdown, I met some of her relatives. I immediately felt that I belonged. We shared drinks, got invited to their family gatherings, and even hosted their Christmas party last year. I really thought back then that everything was going as great as they can be. I wish I could've known what will happen next.
A few months after that, we found a better place in our neighborhood. It was amazing. We immediately got it and moved in. So, the usual routine. Weekdays, we work at home and got our dinner outside. Weekends, we meet her parents or some of their relatives for a casual drink. Everything went like this until a few days ago..
Don't get me wrong, we've been in a few fights during this. Nothing really serious but I should've seen some signs and ran away as fast as I can. There was an instance where the fight got really bad and she threatened me that she'll hurt herself if I will not stay. I tried stopping her and got my finger clipped by a kitchen scissor in the process. She was in shock (due to the blood all over our floor) and got back to her senses immediately. She apologized and I thought it was just ok as long as she understands that this type of accident wouldn't happen if she'll act more rationally.
I initially thought that her emotional blackmails would stop. They didn't. Only got worse. I tried calming her every single time. The end of our fights is usually the same: We fight, she'll blackmail me, hurt me physically in the process, then we'd make up. I know, I'm an idiot.
This went on. Then just a few days ago, the worst thing happened. We were in her parents house to grab a couple of drinks and chat. They have some guests which I've already met a couple of times before. Out of nowhere, she went to a corner. I asked everyone where she was and I approached her. Asked her what was the problem then she suddenly started a fight. Asking me why I haven't introduced her to my parents yet. So, I answered that we're still new and I want to make sure that we're both sure before that happens. I cared so much about my mum and would like to introduce her only if we're sure where we are going with this. She immediately yelled: "Well, fuck your mum!". I whispered and gave her a chance to revert whatever she just said. She might have seen how furious I was and then she yelled: "Dad, he's gonna hurt me!". I was stunned. It felt like being wrongly accused of rape. I'm not perfect but I've never hit a girl before. She knew that. How? Because I told her that I'd rather break up with a girl than get violent. I meant that no matter how much they would hit me. I have no qualms with you if you think that this is BS. I'd doubt myself, too. Considering the things I just told you.
Her dad immediately went to us. He asked what's wrong and she said that I was planning to hurt her. Being confused, stunned, and probably in shock - I kept quiet and just lowered my head. Clenching my hands, I was thinking nothing else. I just want to go. I just want to leave her. Then they ganged up on me, her dad, mum, and her. They actually made me feel that I was the bad guy. I can't even remember what they were telling me. I thought I got deaf for a while. All I can hear is white noise and my heartbeat. A few minutes after that, she insisted we go home. Her dad said that she should stay. When I heard that, I got a glimpse of hope to escape. I was thinking of packing my stuff immediately once I get back to our place and go somewhere else. Then, she shouted at her dad that she'd rather drive me home and get back. For some reason, they let her. I'm just done by then.
On our drive back, she kept talking to me but I never understood or heard anything. I was in a daze. All I remembered was that we were already in the underground parking lot. I told her that I want to break up - I'm done. I even begged her if we can deal with this as adults. She went ballistic. Not thinking, I ran out of the car. She got back in the car and chased me in the parking lot. I hid behind some of the parked cars. She kept on shouting like an unhinged person.
A few minutes later, the security guy came out of the elevator. Must have seen us in the cameras. As I don't want to create a scandal, I approached him and told him that she was just drunk. He radioed in that the person with her is there. I got confused. Was I the one they were after? A few seconds later, her dad got out of the elevator with another security guy. I just slumped there realizing what the actual fuck happened. They thought I was gonna hurt her. Her dad even came to her rescue and told me not to hurt her. I can only take so much for a night.
Helpless, I complied to get back to our condo. Her dad left. I never talked. I never moved once we got back. I know that I'm fucked. When they left, she immediately shouted at me. Forcing me to get back with her. Threatening me that she'll kill herself if I don't. A few slaps here and there. More crying. I guess I don't even know what's going on anymore.
At that point, I knew I was done. I gave up. But I'm not giving myself up to her whims. She told me again to watch her hang herself. I replied: "I don't care anymore. Go. My life is over anyway. Nobody would believe me.". She pretended to do it but didn't go ahead with it. After I saw that, I told myself that whatever happens next that I wouldn't care anymore.
She's still here at my place. I refuse to talk to her. I can't leave. Even if there's a small indication that I'm about to leave, she panics. Believe it or not, she actually slept in our door last night just to make sure that I can't leave.
I haven't eaten or taken a shower for a few days now. This is my form of protest. Not sure how long I'll last. Don't pity me, I beg you. I took a gamble. I held unto hope that things will get better. I thought that I can be with someone that I will grow to be with. I have no regrets either way
Despite this, I would like to thank you for reading my long post. I'm not asking you for anything. Reading this is more than enough.

Alright you smooth brain degenerates, here’s some shit I’ve learned along the way which probably wont help you but if it even remotely helps one of you, then I have achieved the goal of this post.
To quote that old guy: price is what you pay, value is what you get. But how do I value a company? I’ve seen it posted a bunch of times. Its more of an art than science, so let’s discuss this dark art.
It constantly boggles my mind at how many cunts dive into buying shares but do not even attempt at trying to think of a realistic valuation, backed up by some sort of financial measure. “What price should I exit at” is almost the equivalent of setting off on a road trip before you have decided on a destination. I accept this view could, and should, evolve over time so asking the question in itself is not unreasonable provided you have your own view. I know this is a casino and this shit is irrelevant for gambling but I’ll continue regardless.
One thing I also see a lot of which I’d like to debunk is the concept of a $5 share price being “cheaper” than a $6 one. Companies, at IPO or any time afterwards, can make their share price whatever they want. A market cap of $100m with 100m shares gives a SP of $1. If they issue less shares, the share price goes up, and the company’s equity value has not changed. Likewise when you do a stock split / consolidation you can adjust the per share price without changing the market cap. If this doesn’t make sense, get off this sub and do not invest in anything until you grasp this, seriously. The concept of “cheapness” comes from the amount of cashflows you expect to receive for a given price. As Wu-Tang told us; C.R.E.A.M. literally all we care about is cashflow, so keep that in mind when you’re thinking about future value as well.
Before I launch into valuation, there needs to be a high-level understanding of the difference between equity value (share price, market cap) and firm/enterprise value (market cap + net debt). You should also adjust firm value for minorities and associates, but let’s keep this as simple as possible. This is relevant when looking at ratios.
The other thing to understand is: valuation (and therefore share price) is a forward-looking beast. If you imagine the hypothetical situation where a company announces a record earnings year in conjunction with a plan to cease all operations, share price would obviously tank – no one gives two fucks that they had a record year if they are closing next year.
Let’s dive in. Broadly, there are two valuation methods: fundamental and relative.
Fundamental:
Few of ways to do this, but main one you’ll see finance cucks talk about is a DCF. This is all about calculating the NPV of future expected cashflows. People shy away from these because they think they are hard. DCFs aren’t complicated, but there are a shitload of subjective assumptions that go into them which, unless you’re prepared to think at a highly granular level about, these aren’t worth the paper they are written on. IRR is just the discount rate required to achieve a NPV of 0.
There’s other ways like dividend discount models but they require stable AF dividends to work.
Relative:
This is referring to multiples like P/E, EV/EBITDA, PEG, EV/FCF, P/sales etc etc. These are quick and dirty and will give an answer in seconds. They’re only truly useful when comparing similar companies. i.e “is afterpay good value compared to zip?”. Rarely will using one in isolation give you an accurate or useful view of a company.
Again, no one gives a flying fuck about what historical multiples are. So, the slightly nuanced thing here is ideally you need a forward-looking number. Historical numbers usually do provide the best guide/context available for future numbers, so we can’t say they are completely irrelevant, but always have your eyes on the road ahead, not in the rear vision.
Examining the P/E multiple, I touched on why historical ‘E’ could be irrelevant for major changes in operations (acquisitions, divestments etc.), but as the capital structure changes this can also impact ‘E’, so you would also need to adjust for any permanent changes in that regard. Point is, be wary of the traps in historical numbers, they’re the easiest to find but not always the most useful.
Generally speaking, people aim to use a denominator as low down on the income statement as possible, as its closest to what you receive as a shareholder. EBIT and EBITDA are sometimes used as a proxy for cash. Equity markets most commonly look to NPAT (P/E), however if its loss making you might need to go to EV/EBITDA, if its capital intensive you should look at EV/EBIT. Note that you use EV as the numerator for EBIT and EBITDA for capital structure neutrality. If it’s a meme stock with no EBITDA then maybe you are looking at a sales multiple, if no sales, well, you have to have a compelling thesis as to what you are buying if they can’t sell their products to anyone else. Some are industry specific (e.g you can’t use EV/EBITDA on a bank, and you wouldn’t value BHP on a P/sales or you’ll look like an idiot pretty quickly).
The higher the multiple, the more growth the company has to deliver on to justify the price. If two identical companies had different multiples, you could (sort of) fairly say that the higher one was “more expensive”. Given multiples change depending on growth (i.e in a company with positive growth, multiples decline the further you look into the future), it’s easy to then understand that these must be time sensitive. If you are comparing a multiple in 12 months time, it should only be compared with other multiples in with the same time frame.
Sometimes, if you can’t be fucked doing a heap of work it can be useful to reverse the question and ask, “what do I actually need to believe for a valuation of $x to be true?”.
Doubt anyone is reading by now so I’ll stop there. If there’s any interest in diving further into these concepts, shout out and I will gladly help. If all the fundamental shit gets you excited there’s a bunch of better resource out there, don’t trust reddit and go read Damoderan or something. This is a very brief intro, so before someone comments “you forgot to include bullshit method xyz that my great grandad used when he was doing a leveraged buyout of Dildos Anonymous Pty Ltd in 1969”, I’ll get in first and highlight it is not even close to being exhaustive.
Peace out and stay retarded. Here’s a rocket 🚀
TLDR; boring valuation shit discussed above. Not relevant to gambling.

Artist: Run The Jewels
Album: RTJ4
Date Released: June 3rd, 2020
Listen
YouTube
Spotify
Tidal
Apple Music
Artist Background
The duo consisting of Atlanta rapper Killer Mike, and legendary underground produceMC El-P, known together as Run The Jewels, originally came together as a result of Adult Swim executive Jason DeMarco who introduced the two in 2011. After his 2011 album PL3DGE peaked at #115 on the US charts, Killer Mike told Jason that he wanted to make his own AmeriKKKa’s Most Wanted. Jason informed Mike, “If you want AmeriKKKa’s Most Wanted modernized, the only producer I know who comes close to the Bomb Squad-level of production is El-P”. The duo’s chemistry was immediate, as El-P went on to produce all of Killer Mike’s 2012 last solo album R.A.P. Music, and Mike featured on El-P’s final solo album Cancer 4 Cure. Mike and El’s respective albums released within a week of each other in May 2012, and the two embarked on a twenty-city US tour in the following months. After returning from tour, the pair had found a friendship growing between themselves, and made the decision to put other projects on hold and focus on the chemistry that had been sparked. Recording at an upstate NY studio beginning in April 2013, the duo re-appropriated the phrase “Run The Jewels” from the LL Cool J track “Cheesy Rat Blues", and released their self-titled collaborative album, for free via digital download, only a mere 2 months later in June 2013.
36” Chain vs. Pistol & Fist
Run The Jewels discography currently exists in a distinct pairing. With Run The Jewels as their debut, this record set the group's tone as a light-hearted, braggadocious duo with as much confidence in their abilities as swag in their punchlines. Just over a year later, the sequel Run The Jewels 2 took the foundation set from their freshman effort and dialed the insanity up to 11. RTJ2 pushed the boundaries of their aggression and flows to new heights; with incredible energy in their verses, and absolutely impeccable beats, blending El-P’s signature industrial sound with sharp synth arpeggios, chopped Zach De La Rocha vocals, and absolutely bonkers Travis Barker drums.
It was then nearly 3 years before Jamie and Mike followed up their breakout RTJ2, with Run The Jewels 3 being released again ahead of its scheduled release date via free digital download, this time on Christmas Eve 2016. Instead of these two attempting to outdo the pure insanity and in-your-face attitude found in their predecessor, Mike and El decide to evolve themselves as a group. The duo had noticeably pulled back on the swag and dick jokes which made such a splash on RTJ2, instead choosing a more subdued, electronic approach to their beats, as well as a clearly stronger political approach in their lyrics. This change in sound and style is demonstrated in the album cover’s artwork. The first two records featured the distinctive RTJ “Pistol and Fist”, with the fist tightly gripping a chain. The chain, in my opinion, represents the swag and braggadocio that drove the aggressive nature of their first two albums. In RTJ3 the chain is removed, leaving only hands that have transformed from bleeding and bandaged, to a pristine gold.
This brings us to early 2020. It’s been nearly 4 years of living in a post-Trump America, and El-P announces that Run The Jewels fourth record has been completed. Mike and El live-stream the first single “yankee and the brave” on Instagram on March 22nd, 2020. Lyrically and sonically, RTJ4 exists as the successor to Run The Jewels 3, with Mike and El again taking the good from their previous effort and launching it into the creative stratosphere. El-P’s beats are again leaning towards the synthetic, electronic side, this time with the intensity dialed all the way up to 11. From a lyrical perspective, RTJ takes the politically-charged lyrics from their predecessor, and again, up the ante, laying down some of the hardest hitting and politically poignant bars either of these two have ever spit.
Album Review
2020 was a year that none of us will soon forget. An unprecedented global health crisis kept the majority of us inside for months at a time. RTJ4 was announced on May 12th, 2020, with a release date slated for June 5th, 2020. However, with 2020 as the gift that won’t stop giving, the end of May was highlighted by the unjust killing of George Floyd. The phrase heard around the world, “I can’t breathe” instantly became a rally-cry for the oppressed to finally take to the streets to demand systemic police reform, as Floyd’s death was not the first time this phrase was uttered in an unjust police killing. In fact, a 2020 study by the New York Times showed that at least 70 people have died in police custody after using the same phrase over the past decade. As millions of American’s began organizing protests and demonstrations in the wake of Floyd’s death, Run The Jewels made the decision to release their latest chapter two days ahead of the scheduled release. El-P tweeted, just minutes ahead of the drop, “Fuck it, why wait. The world is infested with bullshit, so here’s something raw to listen to while you deal with it all. We hope it brings you some joy. Stay safe and hopeful out there and thank you for giving 2 friends the chance to be heard and do what they love”. In line with all past Run The Jewels releases, the album was made available for free digital download, two days ahead of its scheduled release date, on June 3rd, 2020.
THE RETURN (we don’t mean no harm but we truly mean all the disrespect)
RTJ4 opens with the first single, “yankee and the brave (ep. 4)”. Using the team names from their respective hometown baseball teams, Mike and El use the opening track to prove that they’re not just a hip-hop duo, they’re brothers, for better or worse. El-P kicks this installment off with rapid-fire, machine-gun esque snares, matching Killer Mike’s aggressive flow and tightly packed rhymes, before El jumps in to trade some dense rhymes as well. Mike and El depict themselves as outlaws, with Mike surrounded by cops with only one bullet remaining. He contemplates suicide instead of allowing the police to take him alive, until El-P jumps back in, offering Mike a way out, with a getaway car waiting outside. This tense situation is depicted lightheartedly in this song’s music video, which was released via Adult Swim and features the duo animated.
The trade-off between Mike and El’s short verses are reminiscent of late-80’s EPMD flows, while the production sounds like boom-bap that’s been sent to us from the future. This distinctive blend of old-school rap roots and forward thinking production is what continues to separate Run The Jewels from absolutely all of their contemporaries. While so many artists are continually playing catch-up with the latest trends, RTJ are side-stepping the trendy and moving forward with the mind-bending.
FLEXIN’ (ayo one for mayhem, two for mischief)
The second single “ooh la la” samples a Gang Star track "DWYCK (feat. Nice & Smooth)" as the basis for the chorus. I say “samples” as that’s how it is credited in the album’s liner notes, however it’s truly an interpolation of Greg Nice’s bar, slowed down slightly, and sung by El-P and Greg Nice himself. El-P is a true old-head at heart, and it’s abundantly obvious in his work, even going as far as to recruit legendary producer DJ Premiere to handle the scratching on the back end of this banger.
Out of key piano chords are looped to quickly create an unsettling aura surrounding the track, before El-P’s voice cuts through the infectious piano like a whip. Pounding, up-tempo drums are introduced after the chorus’ first iteration, creating what is possibly El-P’s first danceable beat. Lyrically, Mike and El-P initially seem scattered on this track, however the music video quickly makes their point very obvious.

”we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.”

The video envisions a society celebrating the fact that the class system we currently exist within has finally imploded. Money is worthless, and we have rejected the desire to bind ourselves to the constraints of capitalism. All creeds and colors unite to burn the system that has so effectively controlled us for over a century. It’s a party, and if there was a song to celebrate the end of the world as it is currently known, “ooh la la” is that song.
Mike’s last verse features a few metaphors and comparisons celebrating the destruction of capitalism, saving the most poignant for last:

I used to love Bruce, but livin' my vida loca
Helped me understand I'm probably more of a Joker
When we usher in chaos, just know that we did it smiling
Cannibals on this island, inmates run the asylum

Premo’s expertly cut scratches lead us into the equally hard hitting sample flip of “Misdemeanor”, by Foster Stevens as the basis for the beat to “out of sight”. Lending yet another nod to the old-school greats that laid the foundation for RTJ, “out of sight” samples the same track as The D.O.C.’s “It’s Funky Enough”, only adding a bouncy, electronic synth atop the inverted chord hits, and uptempo, industrial drums, to create an absolutely infectious groove for Mike and El’s dynamic chemistry to shine, rapidly jumping between each other’s two line flows in the first verse.
“out of sight” shows each MC providing insight into how each of them earned a living and achieved their current status. Mike and El’s opening verse each details themselves robbing people in order to eat. El alludes to the fact that he crossed his accomplices in crime for the whole bag, while Mike details the fact his assailant tells him it’s an “honor” to be robbed by his mother’s only son.
While El-P’s production is the obvious stand out on first listen, Killer Mike comes through with one of the most sonically pleasing and technically proficient verses of 2020.

We the motivating, devastating, captivating
Ghost and Rae relating product of the fuckin' '80s
Coke dealin' babies, never regulating, bag accumulating
It would not be overstating to say they are underrating
The pride of Brooklyn and the Grady, baby
We don't need no compliments or confidence
Our attitude and latitude is "fuck you, pay me"

The dense, intricate rhyme schemes smack you in the face, almost distracting you from Mike’s delivery and blistering flow on the verse; flexing his legendary status while paying homage to his drug-dealing past. This absolutely stunning display of technical skill, story telling, and complex rhyming illustrates how RTJ seamlessly integrates the best of both old school and new school hip-hop.
“out of sight” also features a guest verse from 2 Chainz, and he continues to lay the braggadocio on thick. Considering Tity Boi’s dedication to trap stylings, his verse feels right at home on the flex track, despite it’s late 80’s tribute sample, a considerable departure from his usual sound palette.
Up until this point, I haven’t mentioned any of the El-P’s lyrics specifically. El-P is a great rapper, but Killer Mike… Well, Killer Mike is an incredible rapper. He’s the guy who draws you in. El-P is the one who lays the foundation for greatness and Mike is the show stopper, and that’s generally the case for most RTJ tracks. But on “holy calamafuck”, El-P seems determined to make people stop and ask, “Who the fuck is this?!”.
A sharp, yet nearly minimalistic drum kit backing a heavily distorted synthesizer melody lays beneath rhymically knocking cow-bells. This aggressively set stage allows Mike and El to flex as the dynamic duo they are, until the beat suddenly takes a turn for the chaotic. A gnarled, ultra-menacing synth overtakes everything while Mike screams into the abyss, until a distorted snare, enormous 808s, and skeletal hi-hats cut through and launch the beat switch into another dimension. The minimal, yet incredibly dark soundscape allows El-P to snap in a way I have never heard from him previously. His rhymes schemes are reminiscent of an old MF DOOM lyric notebook, while his topics flawlessly combine flexing, psychedelic use, and his well-cemented legacy in the hip-hop community. Cutting and pasting a few of his bars into this review could not convey a fraction of how stunning El-P’s performance on “holy calamafuck” is.
Slightly later in the track list, making liberal use of the Ether song “Gang of Four”, “the ground below” samples and loops the sharp guitar riff and adds aggressive, pounding drums as the basis for the beat; this is finally reminiscent of the forward-thinking, stridulous production El-P has built his reputation on. Capitalising on the classic RTJ moment, Mike and El both flex in their own unique ways. Mike compares himself to Godzilla taking on Tokyo, and El-P demands respect for his name as the legend he is, threatening to smack dying children for mispronouncing his name with his middle finger to the world; his complete disregard for human life and confidence in his abilities are summed up at the end of his verse.

You see a future where Run the Jewels ain’t the shit
Cancel my Hitler-killing trip
Turn the time machine back around a century

SO¢IAL JU$T-ICE (until my voice go from a shriek to whisper...)
While the first few tracks aren’t without their social and political themes, the back-end of RTJ4 is where Mike and El start to bust out the heavy topics. “goonies vs. E.T.”. starts off light, with El-P pointing to the irony of how once he finally started to make it “big” in the industry, the world began to descend into chaos due to climate changes, increasingly obvious social injustice, and political madness. He culminates his frustration with our disregard for the Earth with a fantastic quotable.

Fuck y’all got, another planet on stash?
Far from the fact of the flames and our trash
That is not snow, it is ash, and you gotta know
The past got a wrath, it’s a lover gone mad

Mike’s verse takes the light-hearted frustration expressed by El-P, and turns the aggression to the next level. Aiming his sights against the ruling class and their society that’s been designed to oppress people for profit, who have very meticulously painted themselves as celebrities and idols to the American public. Mike accepts that he will be villainized by these people for speaking against them, but he welcomes the nefarious role, knowing that the working class will eventually eat the rich, no matter how much they are stomped into the dirt.
And this is just the warmup.
If it’s possible for a song to represent a moment in time that captures the absolute shit storm that has been 2020, “walking in the snow” is that song. It’s release coincided perfectly with the protests for George Floyd which were sweeping the nation. Killer Mike’s verse directly references the phrase “I can’t breathe”, the last words of Eric Garner, which also happened to be the last words of Floyd as well. The fact that this verse was reportedly written in November 2019 perpetually underscores the importance of the content and perfectly represents how persistent this problem is. “walking in the snow” is a true encapsulation of both a defining moment in time and an ever-persisting issue.
But he doesn’t just stop at the racial injustice. Mike goes on an absolute rant about the American education system; how it’s not designed to teach people, but to discriminate against poor populations, limiting their legitimate opportunities, and therefore disproportionately leading them into a criminal lifestyle. He calls out the media as fear-mongers, and the apathy of the American public in the face of indecency. Fortunately for Mike, by the time we finally had the chance to hear this masterpiece, we were already on our feet, using this album as a war cry to mobilize against a tyrannical government that militarized against its own citizens simply for asking that we recognize systemic racism and demanding change. Killer Mike has the best verse of the year, no doubt in my mind.
The only drawback is that Mike’s verse is so fucking good that it completely overshadows El-P’s, which is also amazing. A menacing guitar riff and haunting synths kick the track off into a bouncy groove, where El-P unleashes a flurry of internal rhymes that does not relent for about half his verse. Even adding layers of social commentary within the densely packed bars, El refuses to quit and continues on his political tirade; criticizing ICE’s detainment center practices and the “pseudo-Christians” who support them, with a bar that now lives in my head:

Pseudo-Christians, y’all indifferent, kids in prison ain’t a sin? Shit
if even one scrap of what Jesus taught connected you’d feel different
what a disingenuous way to piss away existence, I don’t get it
I’d say you lost your goddamn minds if y’all possessed one to begin with

The combination of two of the best verses spit by any rapper(s) this year and production help from El-P and long time RTJ collaborator Little Shalimar, create a bouncy, aggressive, deeply truthful banger. “walking in the snow” not only encapsulates the crux of 2020 with lyrics that will become more powerful as they age, but will also forever be associated with the Black Lives Matter movement and the determination to expose continuing racial and societal injustices.
The sonic palette of RTJ4 holds an extremely unique place in El-P’s discography. Jamie is the definition of a self-made 90’s hip-hop legend. This is the dude who put New York underground hip-hop on the map with Company Flow, and he did it with his unique flavor of dark, noisy, dense, boom-bap. Whether he was doing it with the help of Rawkus, or completely independently during his Definitive Jux run, El-P has never made music with the intention of becoming famous. Funcrusher Plus, Fantastic Damage,I’ll Sleep When You’re Dead, and Cancer 4 Cure are all highly revered as industrial, technical, abrasive, and completely unsuitable for the radio or a party. The fact that three songs on RTJ4 could easily be heard on the radio, at a party, or in a TV series credits scene is frankly, astounding. In a 2002 interview/documentary on El-P’s budding record label Def Jux, he stated that his friend bet him $500 that he could not make a beat that was “happy”. At the time of the interview, El-P said that he had not won that bet yet. While I might not qualify the beats on RTJ4 as “happy”, if you showed El-P the beat for “JU$T” in 2002, I believe he might have won that bet.
Pharell opens “JU$T” with the pre-chorus, spitting varied examples of how we’re all slaves to our current system throughout the track, over echoing snares and bouncy 808s before bright synth chords and up-tempo hi-hats burst in while Killer Mike delivers the chorus, pointing to the fact that the majority of the people featured on American currency owned slaves at one point in their lives. Mike’s verse touches on the fact that he has committed crimes to get where they are today. Mike is publicly open about his past as a drug dealer. So why is he a criminal, but Benjamin Franklin isn’t? These are the people who built our country, and they built it on the backs of slaves. He illustrates this theme with a more recent examples:

You believe corporations runnin marijuana? Ooh (how that happen?)
and your country gettin ran by a casino owner (ooh)
pedophiles sponsor all these fuckin’ racist bastards (they do)

When corporations are able to sell cannabis legally, but the government continually incarcerates people who trap, our president is a notoriously fraudulent businessman, and the people who helped put him in power run a pedophile ring, yet none of them face consequences and are allowed to continue to profit and remain in power while people suffer; well, we might be closer to slaves than previously imagined.
Rage Against The Machine frontman Zach de la Rocha also makes his mandatory feature appearance at the end of “JU$T”. As the only artist to feature on three Run The Jewels albums, Zach is essentially an unofficial member of the group at this point. His fiery verse is spit with the same “Rage” energy that set him apart in the mid-90’s, ending the track questioning his place in a capitalist society as a recipe for his inevitable demise, since his “breath”, or art, as his weapon to express himself is still being exploited for other’s profit.
Continuing with RTJ4’s heavily synthetic sonic palette, “never look back” features wavering synth leads resting above the slow-jams snappy snares and thumping bass, while a haunting voice echoes in the background. This unsettling aura provides additional gravity for Jamie and Mike to continue self-reflecting on defining moments in their childhood, and as well as how far they’ve come from those moments. Mike and El are both self-made men, and while they have a certain fondness for those gritty moments that defined them, moving forward in life is undoubtedly more important.
Skeletal drums reminiscent of a slowly pounding heart opens “pulling the pin”, before rhythmic hi-hats and textured, watery synths fluttering in the upper register resting above a bouncy synth lead, and punchy 808s, burst in. The track digs itself into a slower, marching groove and shows the duo figuratively doing exactly what the title implies. Painting a portrait of a society that has turned on itself, Mike and El are ready to pull the pin and start over.
The duo both detail their despise for the ruling class, pointing out multiple examples of how the elite have designed our society to keep poor people in their class. Simultaneously recognizing their own hypocrisy for profiting in a system that inherently discriminates; Mike reflects on his own success, knowing that living the lifestyle he enjoys is one built on oppression, and expresses the guilt that has caused him. El-P opens with a brutal metaphor for police, implying that they’re the root cause of the “wretched state of danger” our society exists within, and that the only effective corrective action is to numb yourself with drugs. Despite his advice, Jamie knows this is not a permanent solution, but one that causes more self-inflicted wounds.
The final piece of the puzzle that is RTJ4, “a few words for the firing squad” begins to close the album with ever crescending strings, and loud, thunderous drums which never seem to resolve, continuing throughout their verses. While the drums that lead to nowhere can be sonically unpleasant, the unresolved melodies are intentionally representative of their current mindsets. Their verses are reflective and grim, but simultaneously optimistic and envisions a world where tragedy is a less common occurrence.
El is grateful for what he has now but recognizes his entire life has been skewed by traumas, so out of place feels normal for him. He reflects on his current success, noting that the worst people tend to end up with the most, which makes becoming “rich” something not as desirable as it once was.
Mike opens up about the death of his mother who died while he was on an airplane, admitting his struggles to not cope with his trauma with opioids. However, his wife provides him the most important reason to stay clean “but my queen/say she need a king/not another junkie rapper fiend” while a heartbreaking saxophone solo highlights the gravity of his lyrics.
The track ends with what sounds the like wrap-up voiceover to a TV show, a conceptually satisfying ending, as the opening track “yankee and brave (ep.4)” began with El-P stating:

”This week, on Yankee and The Brave”

This voiceover paints the duo as brothers on the run from the law and crooked cops, and while this does close this “episode” out as intended, the critic in me is bothered by the slightly kitschy outro to such a spectacular album. The voices singing over and over, “Brave, brave, braaaaaave, Yankee and the Brave” would be, simply put, better left on the cutting room floor. The ending of this track alone is what knocks my score of this album down a few points. Despite its stellar lyrical content, with drums that never seem to reach that “holy shit!” moment, and the easily skippable outro, it’s upsetting to me that an album this great ends on such a low note.
Overview
RTJ4 is by far my favorite album of the year. El-P’s cutting edge approach to their sound, blended with lyrical content that continues to be more relevant by the day, the duo have come together with what is objectively their most accessible album to date. RTJ4 is the natural evolution of sound and subject matter for the duo; taking the foundation set by Run The Jewels 3 and evolving it into a more concise, more accessible, and more conceptual album. While I still personally prefer the “fuck the world” intensity and experimental nature of Run The Jewels 2, RTJ4 opens themselves up to a whole new world of exposure, and when you’re as talented as these two, you know they’re going to capitalize on it. RTJ is currently at their apex, and they’ve created an album that will make many new life-long fans going forward.
9.2/10
Discussion Points

• How does this compare to other RTJ releases? How about in comparison to the member’s solo works?
  
• Does the overwhelmingly positive critical reception of this album surprise you?
  
• How will this be looked back on in 5 years?
  
• What are your favorite lyrics?
  

THANK YOU MODS FOR LETTING THIS THROUGH!
Please click HERE for the PDF version if you would like to download the dd.
(credit: research compiled by IG:@wydstockbros)
To get things started, I'm not a financial advisor, I'm not a bot, and this one goes out to you, Chamath.
---
tl;dr
AMC is the global leader in a $17 billion dollar industry that’s been beaten senseless to the ground with so much room to run. After pioneering deals with streaming services, buying out their competition, and upgrading their facilities worldwide, 80% short interest is highly inappropriate for its TRUE fundamental value — $69.69 a share.
🚀🚀🚀🚀🚀🚀$AMC TO $69.69🚀🚀🚀🚀🚀🚀
🚀🚀🚀🚀🚀🚀$AMC TO THE MOON🚀🚀🚀🚀🚀🚀
---
"I'm questioning whether they[WSB] are actually doing the research when it comes to things like GameStop and AMC ..." - clueless CNBC dude.
I fuckin miss movies. And when I say movies, I mean the whole damn experience. I wanna buy my $15 popcorn, pour an ungodly amount of butter and jalapenos on that shit and munch in a recliner seat watching in laser 4k quality. I like this company. I like this stock.
For the past few days, I've been scouring Google for news articles and company data. I've also been trying to find some detailed DD in here but they’ve all been pretty limp-dick when it came to AMC. And most of the news articles I've read were surface-level AT BEST with a grim outlook based on first-glance analysis. Guess these analysts are just too damn lazy to dig deep.
Because when we dive into these issues, we can easily see that the theater giant may not be in as bad a situation as the media/analysts are claiming.
In fact, I believe that AMC is absolutely misunderstood, overlooked, and undervalued.
Here is why I am more confident than ever that $AMC will not only reach $30 but is in the perfect setup to see ATHs and WELL ABOVE.

I. Ugly Start, Beautiful Setup

Chances are if you are currently holding a significant position in $AMC, then most likely you've already read up on the company and its current standing in the cinema industry. You've probably read about how the corporation has nearly $5 billion dollars worth of debt with many of its locations still closed as the pandemic remains a global issue. You may have realized that new movies haven't been coming out. But more than that, you're seeing that movies are just being released on streaming platforms anyway. You might be concerned for AMC, or even the industry as a whole.
All of these concerns are very valid and based on real uncertainty, but let's break down each of these points and see if they’re as bad as analysts claim.

II. A Discussion on Debt

Media outlets keep honing in on this debt like it’s an ugly scar of the corporation. But what we need to focus on is why that debt came to be, how the money was spent, and how this debt was a strategic play in order to cement AMC into the new era of cinema-streaming.
We can categorize the money used into four parts:

• New equipment and amenities
• Lease payments
• Maintenance costs (utilities, wages, etc.)
• Expansion (buying out the competition)

Pay close attention to the last category because this one is important. Over the past five years, AMC has been acquiring smaller theater companies like Odeon. After buying out these companies, AMC then had to suit its "new locations" with the standard luxury amenities AMC is known for. This makes for a significant bulk of their debt totaling over $3 billion in just acquisitions. This was the investment that helped solidify AMCs spot as the world's largest cinema chain.
On the topic of maintenance costs, AMC managed to raise enough money to get through 2021. With ongoing news of vaccines, we can hope their efficacy leads to a speedy reopening near mid-late 2021. But when the economy does reopen—and AMC is back at full operation—what will it look like?

III. The Future of AMC

There's an elephant here.. right in this very room. Yes, streaming and cinema have had some serious beef in the past. In fact, some cinema chains are having tensions with streaming to this day. But what has AMC done in regards to streaming? They were the first to settle deals in order to partner up and take part in streaming revenue.
Yup, you read that right. AMC is both having their cake and eating it too.
Why would motion picture companies do this? Why not just end the cinema industry? To put simply, analysts are deeply underestimating the value of the "cinema experience". Just as I mentioned in the intro, I miss the cinemas. But I am definitely not alone. But let's not talk about me and the hypothetical "people'', instead let's talk about research studies.
In a 3-year study done in Korea, researchers found that shortening the window of cinema exclusivity and releasing movies on streaming early did not have a significant effect on ticket sales. And though this is a limited study done outside of the US, remember that AMC is a global corporation and these results have a hopeful outlook for the future relationship of cinema-streaming for AMC worldwide.
"But wait, you still haven't mentioned what streaming gets out of this?"
It's not what streaming "gets out of this" but rather what these motion picture companies maintain in keeping a healthy relationship with cinemas. During the peak heat of the movie theater-streaming feud, AMC halted the showing of Trolls and vowed to never show a Universal Pictures film in its theaters again if they were to continue releasing their films on streaming platforms without a proper cinema-exclusivity window. But today, we can see that the tensions have fallen and both motion picture companies and AMC have found a way to mutually benefit each other.
Now besides streaming, AMC has been investing in luxury amenities as seen by their chairs, 4K laser projectors, MERV air filtration, and ultra-surround sound speakers. With so many locations and so many amenities, they are offering full theater rentals with high demand during the pandemic. AMC has further cultivated their century-old movie experience into modern times. And this pandemic didn’t just change their amenities.
They had to learn how to cut costs and have more efficient operations in order to survive. This only spells good news for when they emerge with better operations, more money to spend, and higher valuations. So that begs the question, how high can the company's share price go realistically?

IV. Valuation

First, let's look at the Movie Theater industry as a whole in comparison to a few other popular entertainment industries:
Movie Theater US Market Size $17.1 billion
Casinos US Market Size $15.7 billion
Amusement Parks US Market Size $14 billion
Music Label Music Production US Market Size $9.4 billion
Music Publishing US Market Size $7 billion
In the world of entertainment, cinema is a very lucrative business.
And, again, who is the largest movie theater chain in the world? Yup, AMC.
Clueless CNBC dude mentioned that we retail traders don't trade with a fundamental reason but is there a fundamental reason in shorting a $17 billion dollar industry GLOBAL leader down to its grave? Does AMC deserve to die? I surely don't think so.
Now I won't touch upon squeezes in this since I'm sure many of you folk have already read/heard enough about them, but I will leave this quick intuitive article about it. And yes, these shorts can and will be squoze once we have faith in our upper valuations and investors(we) begin buying again.
And buy again we will. As many users flee limp-dick Robinhood and join one of the real brokerages, their positions/funds will be settled and ready to trade come next week. Where do you think these angry RH refugees will be putting their investments? That's right, exactly into the positions that RH stopped them from buying last week: which includes $AMC.
If you were part of the RH user base and your plays were affected by the blatant market manipulation, it's not only "not too late", but I believe it is an opportune time to BUY.
How high can it go then? When will I know it's too late to take a position?
So when we talk about valuation, many people fear the uncertainty of a stock rising far past its current value. Well, I think Chamath Palihapitiya said it best:
"Everybody that bought that stock is also underwriting how they want to own it."
In our current price-action environment, it's not too ridiculous to see how we are forming the foundations for AMC to continue rising beyond ATHs. We are already hitting nearly $16 on the day and rallying +53% while enduring heavy trade restrictions. Who's to say that this passion cannot continue? Now I’m no expert and can’t tell you how high this can go, but I am personally eyeing $69.69 as a target.
With so many current factors at play including hype, short covers, and ITM options having to be exercised, this is actually the BEST entrance to manifest its ATH valuation and chart some never before seen territory in its price action. It's like the manifest destiny of stock valuation. In fact, we may never see this opportunity for AMC again if we don't act now and solidify its value upward.
At the end of the day, prices are what the buyers/sellers settle upon so WE can pioneer that value if we damn well please. This is what a free market is all about.
Will there be people that disagree with this?
Sure.
Will people continue to short AMC as it goes up?
Absolutely.
Do I think that AMC being shorted 80% and rising is fair?
Really? See section III.
But institutions are selling off! Like Silver Lake liquidating their 44m shares.
Yes, then the next day $AMC dipped to $7.50 and has since recovered… with AMC $600m less in debt.
We all know who is shorting AMC, and I am sick of these hedge funds who think they, alone, can decide whether or not a company is worth a damn.

V. Conclusion - Resurgence

We are at the cusp of AMCs resurgence. Because most of us have been kept from participating in social activities, we can better understand that the public is yearning for a sense of normalcy. Sure we've gone pretty far with just watching movies on our TVs or computers through the pandemic, but that doesn't scratch the itch for many folk.
What you're investing into when you invest in AMC is the entire experience in tandem with its new streaming deals. And having been beaten so low—while still holding such great fundamental prospects— its share price is ready to blow up.
In the future when “The Deep Squeeze” is turned into a movie, we’ll be a part of history.
And you’re going to want to see it on the big screen.
--
Position: $50k in calls and shares
🚀🚀🚀🚀🚀🚀$AMC TO $69.69🚀🚀🚀🚀🚀🚀
🚀🚀🚀🚀🚀🚀$AMC TO THE MOON🚀🚀🚀🚀🚀🚀

(If this is a spam post, sorry, I only just joined. Let me know and I’ll delete it) also if you don’t have 100, then no biggie. Just put as many as you can.
Mine:

1. Spirited Away
2. The Dark Knight
3. Raiders of the Lost Ark
4. Indiana Jones and the Last Crusade
5. Jurassic Park
6. Howl’s Moving Castle
7. Star Wars Episode V: The Empire Strikes Back
8. Inception
9. Schindler’s List
10. Mission Impossible: Fallout
11. Casino Royale
12. Star Wars Episode IV: A New Hope
13. When Marnie Was There
14. Terminator 2: Judgement Day
15. Batman Begins
16. Princess Mononoke
17. Kiki’s Delivery Service
18. Halloween (1978)
19. The Terminator
20. Jaws
21. Good Will Hunting
22. Signs
23. The Lord of the Rings: The Return of the King
24. The Lord of the Rings: The Fellowship of the Ring
25. The Lord of the Rings: The Two Towers
26. Unbreakable
27. The Sixth Sense
28. Skyfall
29. Spider-Man 2
30. Back to the Future
31. Star Wars Episode VI: Return of the Jedi
32. The Conjuring 2
33. Scream
34. The Conjuring
35. Alien
36. Aliens
37. Edge of Tomorrow
38. Minority Report
39. The Wind Rises
40. Pan’s Labyrinth
41. Mission Impossible: Rogue Nation
42. Ghost in the Shell
43. Batman (1989)
44. Goldeneye
45. The Blair Witch Project
46. The Ring
47. Knives Out
48. Perfect Blue
49. Saving Private Ryan
50. The Shining
51. Predator
52. Indiana Jones and the Temple of Doom
53. The Matrix
54. The Sound of Music
55. La La Land
56. Mission Impossible: Ghost Protocol
57. Your Name
58. The Nightmare Before Christmas
59. Forest Gump
60. The Bourne Identity
61. Spider-Man
62. Ghostbusters
63. The Silence of the Lambs
64. E.T.
65. The Truman Show
66. The Exorcist
67. Full Metal Jacket
68. Whiplash
69. The Village
70. Die Hard
71. Beetlejuice
72. A Silent Voice
73. Scott Pilgrim Vs. The World
74. Ponyo
75. Citizen Cane
76. Paprika
77. A Nightmare On Elm Street
78. Rain Man
79. Django Unchained
80. Rocky
81. Back to the Future Part III
82. Mulan
83. Batman: Mask of the Phantasm
84. Kill Bill
85. Coralline
86. Hot Fuzz
87. Blues Brothers
88. Sunset Boulevard
89. It’s A Wonderful Life
90. My Neighbor Totoro
91. The Hunt For Red October
92. The Lego Movie
93. The Incredibles
94. The Thing
95. Gremlins
96. Back to the Future
97. Ferris Bueller’s Day Off
98. Toy Story 2
99. Ready Player One
100. Trick ‘R Treat

Edit: Thank you all for the replies and recommendations! I know my list is kind of bare, and there’s a ton of iconic films I have yet to see, but I’m getting there! I also know that some of my choices for the higher places might be more “mainstream” or I guess popcorn movies, but I love those types of films! There’s a lot of independent films I’ve watched and although I very much enjoy them, I’ve found that the films that top my list now are the ones I distinctly remember the most, and get the most excited to rewatch. I also know there’s a number of films in here which probably wouldn’t come close to touching most people’s even top 1000, but I love them nonetheless. In particular, I know The Village is probably my most controversial pick, but I loved it. I’ve really enjoyed reading everyone’s lists! The ones that have completely different films from mine are the most interesting, and I know that my bucket list of films has just increased a whole bunch! Anyway, thank you again, and I hope you all have a great day/evening or whatever!
Edit 2: Oh, I can’t believe I forgot to put Zodiac on the list! I’ll have to think about where it should go.

This is my opinion on every gamemode. Obviously it is just my opinion so keep that in mine, but I have played enough of every gamemode to give a pretty honest feedback on every one. I am a player of 6 years, have 4 golden heroes, 5000 MMR Battleground, 12 wins in arena and been rank 1 many times in diamond. So I do have experience on alot of these gamemodes:
​
Standard:
Pros:
1: It has alot of different decks constantly changing the Meta: I feel like standard feels really fresh compared to some of the other gamemodes. Most classes are playable and each expansion and rotation has an impact on the meta game (unless the expansion is really bad). In year of the phoenix I think most classes have had a chance to shine at least once which means it has been good to play around with different decks and climb the ladder with different heroes.
2: It has balances patches frequently: Another positive is compared to most gamemodes it does have frequent balance patches. It a card or a class gets too overpowered they do balance it within a week or two which is reasonable quick.
3: You do not have to play around everything: Even if cards are generated randomly, it feels like there is less to play around than lets say wild. It is nice to have an idea of what kind of things your opponent could discover or get randomly, even if sometimes it can be hard.
Cons:
1: It only takes one card to warp the meta game: Just look at Bogspine knuckles as an example, That one cards wrapped the meta and now cheese paladin with High Abbess Alura has taken it's place. Having one card more powerful than the other's can lead to one class dominating for large periods of time.
2: It can get stale: Even with the balance patches, Standard has periods which do feel pretty dull half way through expansion cycles as there is less to play around with.
​
Wild:
Pro:
1: You can play with ALL Your cards: You are not limited to only playing with the newest cards and can enjoy your full collection. If you play wild you may even choose not to craft whole new expansions and only focus on a few cards to slot into your already wild decks, which means you can save gold for other things!
2: A lot more decks to play and try: You can explore more in wild as you have more decks to try out. Wild allows you to try all kinds of decks and combinations with new and old cards for each class.
3: The Combo and Meme potential: Just look at all the different combos and memes you can try in wild! turning your opponent into Ragnaros to kill them, Shooting infinitive fireballs, Using shutterwock with Armor vendor to hold your opponent hostage. Alot of cool and crazy interactions to try.
4: More Hero cards: I am a bit bias, but I like hero cards. It is nice to have more of them in wild like the Death knights to try. I do think they do warp meta games a bit and would probs not work as well in standard, but fun to try them all in wild.
Cons:
1: The Mana cheat is unreal! The Mana cheat in wild Can be brutal. Cheating our huge minions in big priest, Zero mana secrets in mage, Having 5/5 worth of stats on turn 1 in aggro decks and zero mana spells. Wild can be a scary place if you do not know how to counter them.
2: Broken classes stay broken: Getting a balance change in wild is very rare. So the top classes like Darkglare warlock, Secret Mage and Raza priest will ALWAYS be the best classes.
3: You can't play your favorite old decks and win: I think iksar's tweet about "Wild being the place you can play your favorite old decks" is simple not really true. Yes you can play them, but your chance to winning is significantly lower.
4: You can't play around everything: With over twice the amount of cards in wild, It makes is much harder to play around everything, decks like casino mage can lead to games where you are playing against 20 random mage spells which can feel a bit crazy (in a bad way)!
​
Battlegrounds:
Pros:
1: It is super fun and each game feels different: It feels like a fun gamemode to play as most games do end up playing out different depending on which hero you choose! I enjoy all the different play styles and builds you can make.
2: Has many mini expansions throughout the year: Battlegrounds have many mini expansion and new minions and heroes being added, which does help keep it really fresh.
3: Your decisions can matter: I think battleground has very interesting decision making opportunities like which minions you want to attack first and what minions to buy. This helps make the game feel fresh as each game is a bit different.
Cons:
1: No rewards/cosmetics: One of the biggest cons is the game mode feels like you don't really achieve anything. You do not get card backs or golden battleground heroes which feels like after playing all you can get to really show is either an achievement you have to work for or MMR. I think adding a card back or something could be a good idea in a future update.
​
Duels:
Pros:
1: It is a dungeon run: Another bias point, but I love dungeon runs and having a gamemode where you can play a dungeon run against other people is pretty cool.
2: Lots of treasures to play around with: I enjoy the fact you can build a starting deck around a treasure and hero power. It seems a bit more personalized than a normal dungeon run as you can build it instead of having a starting deck made by blizzard.
3: A free mode to enjoy: The casual mode is a good touch. Being able to test out decks and treasures before committing any gold or tavern tickets is a good thing.
Cons:
1: It is behind a paywall: If you want the actual crazy treasures and hero powers you have to buy tons of packs to get cards which I feel is a bit rubbish for a gamemode.
2: Some heroes, Passives and treasures feel oppressive: The zombie passive is an example of how mental some passives can be. I think some classes just shine more in the gamemode than others.
Arena:
I forgot this was a mode and have not played it in 2 years so can't say anything apart from IT NEEDS A HUGE CHANGE as it feels like playing curvestone.
What do you think of my review?

So I've been playing Borderlands 3 on the PS5 and really enjoying it! I finished the main story and am currently making my way through the DLC (which has been great so far, still on the Casino one.)
For background I have played all the other Borderlands games and enjoyed them, but had not played any of them in 4 or so years so I was unsure if the formula would hold up.
Pros:
- The gunplay feels really great. The slide and mantle give you a lot more mobility, and the shooting feels GREAT on the dual-sense, the haptic triggers really add to the variety of guns in the game and 30 hours in I'm still finding guns that have new trigger feelings.
- On a similar note, it runs great on the PS5. A few small bugs but other than that steller frame rate, smooth UI and minimal loading screens. I can definitely see how this all NOT being the case could ruin a game like this, as it was at launch.
- My boy FL4k is awesome. Pro-ZD does a great job on the voice acting, and in general I find his character to be super fun to play as, not to mention having my favorite character design in all of Borderlands. I love the little touches like the food bowl on his backpack, or the matching bandana on his pet skag.
- The loot is meaningful and fun to play around with. I have been able to try out multiple different builds and they have changed the way I approach combat in significant way.
- Some great side quests. Also, I love some of the new characters like Wainwright Jacobs and *SPOILERS* the explorer you meet on the final planet. See the cons for most of the rest of the writing haha
Cons:
- I'm sure you've heard the critiques of the writing and they aren't wrong. i don't think it's *as bad* as some of the reviews I've read have made it out to be, and it has definitely made me chuckle quite a few times. But there are definitely too many jokes, and the main plot is not great. I think it had a chance to be really meaningful but didn't stick the landing. The main weaknesses for me are the lack of compelling character arcs and motivations, and I wasn't a fan of the villains.
- It still does that Borderlands style of quest that I would describe as "Lucy pulling away the football from Charlie Brown" where things keep going wrong and you have to keep doing things. It can be frustrating because it never gives you an idea for how much longer a quest or missions could take: could be 20 minutes, could be 30!
- The level design is a little too linear imo, I wish there was a little more room for exploration or taking alternate roots to your destination.
---
Overall, I would recommend this game to people who enjoyed past Borderlands game or who just got a PS5 and are looking for a shooter that takes great advantage. It will definitely require some patience, but I think leaning in to the goofiness of the world and really trying to take advantage of the combat system/RPG mechanics can lead to a really great time!

This writing was copied from my blog https://nope-its-lily.medium.com/. I write about the NOPE and other options and market things there and on my twitter https://twitter.com/nope_its_lily. Cheers!
Check out Part 1 first about my thoughts on the short squeeze thesis. To clarify — I do think shorts are being squeezed in Gamestop, although this is auxiliary to the main driver of the stock’s momentum (and not, in my opinion, the primary driver of Friday’s exponential rise).
So okay, let’s go to the obvious question — if hedge fund tears didn’t cause Gamestop to rocket, what did cause it?
Wew laddy, +71.25% at the peak.
Gamestop in many ways is an extraordinary story, and has all the properties of a successful meme stock (salience):

1. Personal name recognition/Nostalgia-For better or worse, we all know/remember Gamestop (primarily from childhood), which is similarly why Hertez performed so well in the afterlife while Mallinckrodt hasn’t.
2. A hero and a villain — Much like Tesla, Ryan Cohen represents the hero in the Gamestop narrative, where investors can paint whatever picture of the future they want and justify whatever price tag they pay. Similarly, Melvin and Citron (I mean, even the name Melvin) and the hedge fund industry are (perhaps well-deserved) villains in the arc, helping obfuscate feelings of greed or risk by presenting it as a righteous cause.
3. A cataly-ish — For obvious reasons Gamestop is benefiting from the console cycle, but perhaps to a lesser degree than before (its massive real world presence during a pandemic doesn’t help much).
4. Humor-What could be more funny than investing in a relic of the early 2000s? Except maybe investing billions into 3d renderings of hydrogen powered cars.

So it isn’t a surprise Gamestop captivated the attention of the internet; despite common belief, the legend of Gamestop extended far outside wallstreetbets (although the saga of DeepFuckingValue/RoaringKitty there helped bring substantial energy to the cause).
And how does the internet show some love?
Well, it buys calls.
For better or worse, most new investors have absolutely no concept outside of simple long call/put positions (probably for the best, from experience). In general, most new market positions view long options (and, let’s face it, mostly calls) as a highly leveraged bet on the underlying akin to a lotto ticket, which works beautifully for the following reasons:

1. Long options have asymmetric risk-reward, assuming risk-loving participants.

While in prior posts I’ve touched on the expected profit of options being zero, this is only true (it’s never actually true, due to seller’s, variance risk premium, and a host of other factors) under risk-neutral measure. In the real world, investors (especially on indices) tend to be risk-averse (weighting losses more heavily than chance of gain)… at least historically. The new class of retail investors, on the other hand, partly engendered by Robinhood’s extremely gamified UI tends to be risk-loving (“yolos”), favoring chance of gain over (higher) chance of loss.
For that type of an investor, options are akin to a casino due to convexity, or in layman’s terms, “the potential to go up a lot really fast” in value. This is of course true for stocks too (albeit less so, due to the implied leverage of options), but when an individual purchases a stock they have a rather large downside (the entire stock can become worthless). This isn’t the case for a call option, which only represents a portion of the total cost of the stock, but represents the entire upside.
2. Options have to be hedged… often in the underlying.
Before I get 1000 responses telling me this isn’t always true (especially on indices, where you have futures and all sorts of nice things) — it’s more or less true on a meme stock, which basically has no beta or correlation to any other stock (except perhaps other meme stocks). In general, one can anticipate that an option written by a market maker and sold to a retail investor (who owns a long position from that transaction) is hedged in the underlying stock, which obeys the same rules of buying and selling pressure. This is even more apparent in stocks with low float, which tend to move in price substantially with relatively low volume traded. You can imagine how few option contracts it similarly takes (given the implied leverage up to 100 shares worth of delta) to actually move the price (I’ve seen call options move the spot in real time, for instance, on Del Taco stock before earnings).
3. Option buying begets option buying.
What happens when a few individuals buy options on a stock? It moves up slightly (usually in proportion to how many options were bought, what time period they were bought in, and how large the underlying’s float is). This triggers the happy centers in peoples’ brains (yay, we’re making money) and triggers more buying of calls.
More interestingly, option convexity is largely due to the Greek gamma, which simply refers to the rate delta changes in response to changes in the underlying’s spot price. Delta more formally measures how much we expect the option price to change as the spot price changes, but more usefully for this example can represent how many shares equivalent the option contract controls at the given price. This is why delta represents the hedge ratio — if you, for instance, write a 100 delta (ITM) call option and sell it, you need to equivalently own 100 shares of that stock to neutralize your risk.
Delta is interesting (my favorite Greek) because it is heavily non-linear, and changes in response to:

1. Spot price (gamma)
2. Time to expiration of the option (charm)
3. Volatility of the underlying (vanna)

These are all second order derivatives, so you probably are lost by now if you didn’t take calculus at some point.
So why is gamma important here?
Source: quantik.org
Unlike controlling the equivalent delta’s worth of shares, the value of an option contract increases at a faster rate as it gets closer to in-the-money. This is (one of the reasons) why options have convexity — the value of an OTM call option contract goes up faster as it gets closer to ITM, with a potential for (5,10,100,200+)**-**baggers (multiples of how much you paid for the initial) if you play it right.
What’s even more interesting though than gamma alone, however, is pairing it with theta, the decay of an option’s value as the time-to-expiration draws closer. This tends to have a strong relationship to the implied volatility — theta represents the time value of the option (extrinsic), and implied volatility is largely the market consensus of the potential for the underlying to move in the time remaining on the option. However, as the days tick down, the time for that move to actually happen diminishes, and therefore the value of the option similarly goes down with it.
As IV increases, theta usually does (especially on short term options), and vice versa. (Helpful video by the tastytrade crew — https://www.tastytrade.com/shows/market-measures/episodes/theta-and-iv-05-17-2019)
So, given my tendency to ramble, the question is — why is this important? Let’s look at gamma and theta in the context of 0-day-to-expiration (0dte) options, and try to piece together what happened to Gamestop on January 22, 2021.

0 Days to Live

0dte options have long been a mainstay of the dopamine addicted day-trader community (including me, sometimes) given they represent the purest form of lottery ticket:

1. They expire at the end of the day — You don’t need to go to bed and worry about your position, because it’s either closed or worthless.
2. They’re cheap, generally-Theta in particular becomes exponential for 0dte options, and you can quickly buy positions on sale just to gamble as the end of the day grows closer.
3. They still represent implied leverage and have that tasty convexity-Like their more respectable brethren, 0dte options still represent the underlying and have all the neat Greeks (gamma, delta, vanna, pajamas, etc.) which make their payouts non-linear and fun.

In general, the optimal strategy to capitalize on 0dte long options is to buy as late as possible in the day, to allow theta to provide as much leverage to you as cheaply as possible.

Let’s Imagine a Scenario Here

Let’s imagine you have a high implied volatility stock that has been stable/slightly declining in price for multiple days. During that time period, theta is aggressively destroying the value of long options, while IV is similarly dropping (both due to theta and due to relative lack of movement). As we get to the final day (this is a weekly, for example), much of the option’s value has now disappeared.
This impacts both put and calls open, though. And let’s say a mean orange decided to start a war on your stock in the days before, causing a flood of short-term puts to hit the market during that week, which had minimal effect (largely due to continual call buying of longer-dated options coupled with actual shares buying pressure due to belief of a short squeeze/Ryan Cohen being the second coming of Christ).
What happens when those puts start to expire? As the days and then hours tick down, the hedges of those put positions (shorted shares) start to unwind, and buying pressure picks up.
Similarly, this buying pressure is noticed by market participants, who start to capitalize on the momentum by buying 0dte call options. These at first have minimal impact, largely because the inflow and outflow of call delta are roughly equivalent (somewhat of a bias towards inflow, pushing price up alongside share buying).
But towards the middle of the day, two interesting things happen:

1. Theta and charm become more and more prominent in both making new option positions cheaper and unwinding existing put and call positions.
2. Gamma starts to become more dominant due to the high implied leverage versus cost of 0dtes, leading to the virtuous cycle (option buying begets option buying).

These two effects tend to be complementary — as the hedges unwind (given the weekly puts from Citron/the short seller attack) for existing option positions, new 0dte positions can be bought and bought, each time pushing up the underlying as well as increasing the value and delta of other 0dte positions.
This can be neatly observed in the option volume versus open interest for the 1/22 series on GME:
This is fine.
Although more puts traded, the delta (for obvious reasons) of calls is much higher.
As the price of the stock goes higher and higher, this continues to attract more and more speculation, hoping to capitalize on the continued momentum. This continues in a loop:

1. The price of the underlying continues to increase as put hedges unwind, volatility spikes, and call options are bought (the initial delta hedge).
2. The increase in price leads to gamma of existing contracts increasing the delta of those contracts.
3. This leads to more shares being bought to hedge those increasingly higher delta positions.
4. This leads to more speculation and momentum.

An interesting property of $GME from Friday you can neatly observe is the highest strike in the series is $60, meaning that at Friday’s close, every single call option expiring 1/22 expired ITM. More interestingly is the relationship with gamma, again observable below:
Source: quantik.org
As a contract moves further and further ITM (at one point, GME hit $76 intraday), the gamma of the contract decreases as delta hits 100 on the position. This implies a cap on the momentum from the virtuous cycle described above — while continued call buying can of course drive up the price further, not only does the cost become prohibitive (given that a deep-ITM position is basically equivalent to buying 100 shares in payout), it becomes linear (and therefore boring). Once 100 delta is reached, there is no more cycle of increasing spot price causing increasing share buying, only normal share buying.
And that’s when it drops.
It’s hard to say whether the halt caused the drop (given the mental association halts have to pump and dumps for most investors). In this case the drop assuredly coincided with the halt, but more importantly, we can observe where the drop ended:
​
57.99 is such a pretty number.
In this case, we can observe the drop in price stabilized at $58, before rapidly jumping above $60. This is largely due to gamma and continued 0dte call buying buttressing the fall — as the positions fell farther OTM, shares used to hedge those positions are sold off, further driving the price down (in this scenario, the dealers are almost assuredly short gamma). However, similarly those positions-now closeOTM and close to expiry-become cheaper at a fairly exponential rate (due to theta and charm).
Speculators again gain conviction, pushing the price up above the highest strike (to the point where gamma provides no real extra push versus the clock ticking down).
This is what we call a gamma squeeze, and isn’t a terribly uncommon phenomenon. It largely follows similar patterns:

1. In general, gamma squeezes tend to happen closer to OPEX, due to both hedge unwinding (in the case of a previous put skew, for instance) and due to the 0dte effects mentioned.
2. In general, there is both a rapid rise (due to gamma looping and speculators joining) with a similarly steep cliff (especially if the available strikes is exhausted, like what happened to $GME).

Can it be continued forever, though?

In general, the answer unfortunately is yes.
Gamma squeezes in generally power meme stocks, and require a few elements to be true:

1. Continued supply of strikes and promise of convexity — Put gamma squeezes rarely happen because well, the maximum value of a put option occurs when the underlying hits 0. Calls, however, have an infinite potential payoff and strikes similarly can be added indefinitely. This allows continued creation of OTM options, which due to cheap premium and asymmetric risk-reward on longs power the gamma squeeze.
2. Continued momentum-In general, meme stocks follow the greater fool theory, despite promise of rocket emojis. When they drop, they drop hard.

​
Oopsies.
This is because, as previously mentioned, meme stocks are powered by long calls sold by market makers, who are chronically short gamma. Any selling begets more selling. Even periods of quiescence are dangerous, because without continued inflow of call delta, hedges unwind, and the selling pressure begins.

1. Continued attention-This is where salience shines. The major reason Tesla (the OG gamma squeeze) continued to rocket throughout 2020 was largely due to Elon Musk’s charisma and Tesla’s promise of a better world. It becomes a lot easier to stomach risk for an investor when following a strong personality with a killer story. This role was largely played in Gamestop’s saga by Ryan Cohen, and fed into (potentially unwittingly) by the battle with Citron and the mystique of DeepFuckingValue. It remains, however, to be seen if this will continue.

The moral of the story here is retail, for better or for worse, finally learned how to weaponize options. We’ll see what happens next.

So to preface I am 31 and graduated from high school in 2007 in a small American town that you've probably never heard of. The town is famous for nothing and has never been in the national news. I moved to the UK years ago and I was in the car yesterday with my British husband and something came up in conversation where he mentioned the Louisiana purchase. Well, that was the first time I ever heard that before (honestly) and it was quite frankly more embarrassing to me than if I had peed my pants. I then started recounting what I learned in public school as I never took a history class in any of my times at college/university.
4th grade was the first year that we had a history class. We spent the whole year learning about how the witches burned at Salem. Totally not true. Then in 5th grade we studied Native Americans and pilgrims for the whole year, but only Native Americans from the East Coast and Canada. We even went on a field trip to a casino for some god awful reason. We held a mock first Thanksgiving where we were taught Christopher Columbus was an English man who sailed a ship with other English and landed in Plymouth and spent the day with the Native Americans having the first Thanksgiving dinner. This is also a lie as I have learned Columbus is actually Spanish, racist, and wasn't even alive at the time of the dinner. In 6th grade we spent all year having a mock election and following the current election at the time. Mock election included us mock voting for either Bush or Gore or Nader. I distinctively remember Gore winning our mock election. Then in 7th grade we spent all year studying Egypt, but mostly just Cleopatra and had an Egyptian come in to teach us about his culture. We never touched the Aztecs or the Incas. 8th grade was totally bizarre. My field hockey coach was my history teacher then and she was a complete hippie trapped in the 60s. Haiti had just suffered a horrific tsunami so she felt it was her duty to help out in any way she could. So she spent the whole year having us do humanitarian work like making care packages daily for Haiti. Some parents complained this was noneducational, but nothing was done about it. High school was different because history was now an elective so I could take any history class I pleased. I spent two years doing political science where we studied past elections and presidents and how they got elected. Then I spent two years studying the Vietnam War, but not what started the war rather what went on during the war. The thing with my high school was that you could take an elective multiple times like for example you only need 3 years of math to graduate so you could take statistics all three years instead of like calculus, algebra, and accounting.
I recounted all of this back to some of my former classmates to make sure I hadn't wrongly remembered, but they all agreed with what I said. My husband's friends were not surprised as they think American education is rather poor.
So what I know about history is what I learn through the internet and sometimes things pop up that I haven't heard before like the Cuban missile crisis is something I only learned a good 5 years ago which is sad. I should know more about my country even if I plan to give up my citizenship. So Reddit, what books do you recommend? Sorry for the long rant.
EDIT: I have read Sapiens by Yuval Noah Harai, Lies My Teacher Told Me by James Loewen, and Guns/Germsa/Steel by Jared Diamond so far.

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.